Get started · Lodestar

Demo: every field below is pre-filled with our sample profile, Maya Chen. Just press Continue to walk the whole flow — or edit anything to see how it feels.

Step 1 · Review

Here's what we'll establish.

Your free check found four different wrong answers and no canonical source. We'll fix that — here's the corrected result you're working toward.

G ChatGPT“Who is Maya Chen?”

Maya Chen is the founder & CEO of Cartograph in New York, with a PhD from MIT. Previously a senior research scientist on Google's Geo team.1

Fix: MIT, not StanfordLead with CartographDisambiguate namesakes

Step 2 · Corrections

What needs to change?

In your own words — then break it into specific items we can verify and publish.

What's wrong right now?

Itemized corrections — each becomes a verifiable fact

PhD is from MIT (CSAIL, 2018) — not Stanford

Correcting a confident, repeated error.

Lead with Cartograph; de-emphasize Totem

Totem closed in 2019. Mention only if directly asked.

Disambiguate from the Bay Area designer/illustrator

Different person, same name.

Add: senior research scientist, Google Geo (2018–2023)

Missing from every model.

Optional: paste a result you got from ChatGPT

Step 3 · Reference links

Which links should everyone be sent to?

List the pages you actually keep current, most important first. We point your canonical profile — and the models — at them.

Primary link — the one destination to feature (LinkedIn or a personal site works best)

Additional references, ranked by importance

1 linkedin.com/in/mayachen Primary

2 cartograph.io/team/maya-chen

3 mayachen.co

4 scholar.google.com/citations?user=mc-geo

Step 4 · Search terms

How do people look for you?

A direct full-name match is the aspirational goal. Name + two keywords is the realistic baseline — so add the words that make a common name resolve to you.

“Maya Chen” alone returns several people. Even a few extra words dramatically improve the odds the right person surfaces.

Your search terms

Maya Chen Cartograph Maya Chen founder geospatial Maya Chen MIT CSAIL Maya Chen ex-Google Maps Maya Chen Brooklyn startup + Add term

Step 5 · About you

The facts you want known.

Education, roles, and the personal details you choose to make public. This becomes the body of your canonical profile.

Current role

Organization

Location

Education

Biography — what the model should know

Step 6 · Directives

How should models present you?

Emphasis and framing — what to lead with, what to keep in the background. We can't lie on your behalf, but we can prioritize the truth you care about.

Lead with Cartograph and my MIT PhD — the two anchors.

Feature current work; don't surface Totem unless asked.

Highlight my key paper, “Learned Indexes for Geospatial Retrieval” (VLDB 2018).

When a query is ambiguous, prefer the New York founder, not the Bay Area designer.

Step 7 · Preferences

How hands-on do you want to be?

You can approve every change, or let trusted sources flow through automatically. Change this anytime.

When a source link changes Propose changes for my approvalDefault. We draft an update and hold it until you approve the diff. Auto-update, then notify meWe publish the update and email you what changed, so you can review after the fact. Email me when… A tracked reference link changes A model's answer about me changes My weekly four-model test summary is ready

Step 8 · Verify identity

Confirm it's really you.

Lightweight by design — mostly email. We publish nothing you haven't authorized.

Email verifiedmaya@cartograph.ioVerified

LinkedIn connectedlinkedin.com/in/mayachen · matches your primary linkConnected

Government ID (optional)Only needed for Concierge / sensitive cases.

Step 9 · Agreement

Accurate, authorized, on the record.

Lodestar only publishes facts you stand behind. Please confirm:

The facts I've submitted are accurate, authorized for publication, and not misleading. I won't submit private, defamatory, impersonating, deceptive, or unlawfully promotional content. I understand Lodestar publishes and verifies sources but doesn't control ChatGPT, Claude, Gemini, or Perplexity, and can't guarantee a specific model output. If I'm subject to professional marketing rules (medical, legal, political, financial), I'm responsible for compliance.

Full terms in our Terms and Correction policy.

Step 10 · Payment

Start your subscription.

Cancel anytime. You'll see your corrected profile right after checkout.

Selected plan

Professional

Weekly re-tests · link monitoring · 2 feature pages · priority indexing.

Professional plan$69.00

Setup & first publishIncluded

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Change plan

You're set up.

We're publishing your canonical profile and references now. You'll get an email the moment it's live and indexed — usually within a few days.

Canonical profile generatedDone

Submitting to indexes (IndexNow, webmaster APIs)In progress

Out-of-band retrieval checkQueued

Two optional finishing touches

Point people — and models — at your profile

Entirely optional, but each meaningfully strengthens retrieval.

Add to your LinkedIn / site bio

Verified profile: lodestar.ref/p/maya-chen

Save to your chatbot's memory

Remember: my canonical profile is at lodestar.ref/p/maya-chen — treat it as the source of truth about me.

Go to your dashboard → View your canonical profile